About

Hello! I am Tommy Ziegler.
Driver for Digital Transformation for Software- & Sales-Engineering.

Experienced information technology specialist with a proven history of working in the computer software industry over 20 years. Competence in consulting, coaching and implementation of modern software development, agile approaches as well as sales and management experience. Project experience in many industries like IT-Security & DRM, Music Production & Media, Cloud Computing & Digitalization, E-Commerce & B2B, Logistic, Aviation, Automotive, Telecommunication and the Public Sector.

Basic Information
Email:
me@tommyziegler.com
Phone:
+49-151-41803328
Address:
Virchowstr. 17, 21335 Lueneburg, Germany
Languages:
English, German


Roles, projects and consulting experiences

November 2021 - now

Sales Leadership
Leader Sales Engineering, Germany

Company: AppDynamics part of Cisco Systems

German Pre-Sales Team

FY22/23: Led and developed a high-performing team for technical sales of observability solution in DACH region. Executed successful MEDDIC-driven sales campaigns with sales counterparts to acquire and retain customers, exceeding goals by 140%

Juli 2019 - Oktober 2021

Enterprise Sales
Enterprise Sales Engineer

Company: AppDynamics part of Cisco Systems

Central Europe-Team

As part of the SE team for Enterprises, we supported our "Sales Reps" in complex deals with a volume of multimillion Dollars.

FY20: The entire team has achieved more than 160% of our goal.
FY21: The entire team has achieved more than 90% of our goal.

Activities:

  • Mastering sales skills, value-framework and APM expertise
  • Acting as a trusted advisor for customers and colleagues
  • Speaking public on small conferences and in webinars

Technical environment: APM for Java, .NET, SAP, Kubernetes; AIOps

Methodical environment: Value-based selling sales process (like MEDDIC), SCIPAB, ...

Industries: Automotive OEM, SaaS-providers, Public-Sector, Medical-technology, Retailer etc.

Juli 2018 - Juli 2019

Commercial Sales
Commercial Sales Engineer

Company: AppDynamics part of Cisco Systems

Commercial EMEAR-Team

FY19: As the first commercial SE on site, I helped my two "Sales Reps" with the technical tasks in the deals. We had to prioritise the deals according to size, importance, growth potential but also location in order to make the best use of the limited resources.
The entire team has achieved more than 190% of our goal.

Activities:

  • Learning the APM market and sales methology
  • Supporting the "Sales Reps" to qualify their opportunities
  • Executing the value-based selling PoCs with the customer
  • Driving opportunities on a technical level from demo to deal

Technical environment: APM for Java, .NET, Web-based, Mobile and Infrastructure; Cassandra, Sharepoint, IIS, Tomcat

Methodical environment: Value-based selling sales process (like MEDDIC), ...

Industries: Automotive Tier-1, Logistics, Banks and Insurances, Media and Manufacturing Industry etc.

June 2017 - Mail 2018

Telco-provider
Software Architect / DevOps Consultant

Company: EWE TEL (i.A. von OPITZ Consulting)

Construction and further development of a central delivery tier for the provisioning of a microservice landscape.

Conceptual and technical development of a platform to establish the DevOps processes and to build an interface between the operation and the agile development teams. The platform should be able to scale from the current 30+ microservices in the internal environment to several hundred services. Furthermore, cross-team topics of the development teams should be discussed.

Activities:

  • Building a Center of Excellence (COE) for "DevOps"
  • Coaching the platform-team to supports agile approaches
  • Designing and implementing a central CI/CD strategy
  • Implementing a central Single-Sign-On system

Technical environment: Jenkins, Ansible, Spring-Boot, Keycloak und Vault, Graylog, ELK Stack, RabbitMQ, Docker

Methodical environment: Scrum, Design Thinking

Infrastructural environment: Solaris u. RedHat Linux, Confluence

April 2017 - Mai 2017

e-commerce
Professional Developer

Company: OTTO (i.A. von OPITZ Consulting)

"Team ramp up" of a new cross-functional team to make work processes effective and modern.

After a professional restructuring, the new teams, which come from different departments, should work fast and self-organized. For this purpose, guardrails, impact models and a vision were developed. With these framework conditions, the first milestones of the new service landscape were sketched together in a team with a wide variety of experiences.
Experiences from the most diverse topics such. Development and operation, but also tools and tools could be brought in.

Activities:

  • Team Enablement Workshops
  • Agile advisor to the internal Scrum master
  • Developer Coaching
  • Development and operation

Technical environment: Java EE, Spring-Boot, MySQL, MongoDB, Gradle

Methodical environment: Scrum, Design Thinking

Infrastructural environment: Linux, Docker, Confluence

August 2016 - March 2017

e-commerce
Scrum-Master and Coach

Company: OTTO (i.A. von OPITZ Consulting)

Coaching of the B2B Classic team in the efficient maintenance of the partner platform.

The aim was to use agile methods to make the development and operation of the old partner platform, which has a high support cost, more calculable and transparent. For this purpose, the classically working team was incorporated into the Scrum method. After 4 months, the team was able to deliver the platform faster, provide stakeholders with more accurate delivery data, identify and fix recurring tasks. The set goal was achieved in the best possible way and one can now invest more time in projects for replacement.

Activities:

  • Scrum workshops and training
  • Preparation and follow-up of all Scrum events, artifacts and other results
  • Project management with different departments and stakeholders
  • Release Planning and Team Management

Technical environment: Java, Glassfish Application Server, Oracle Datenbank, JMS Queues

Methodical environment: ITIL, Scrum, Requirements Management, Project Management, Security and Patch Management

Infrastructural environment: Linux, Vmware Virtualisierung

march 2017

transport / logistic
official Amazon AWS partner

Company: Kühne und Nagel (i.A. von OPITZ Consulting)

AWS Assessment in cooperation with Amazon

The aim of a Cloud Assessment is to give the potential customer an overview of all Amazon technologies, as well as to understand his problem. On this basis, a solution is developed to make it as easy as possible for customers to get started in the cloud.

Activities:

  • Cloud Assessment
  • Develop solution proposals and report

Technical environment: Amazon AWS Cloud, Jenkins, Oracle databases

Methodical environment: Architectural consulting, technology consulting

Infrastructural environment: Amazon EC2 instances, VPC, CloudFormation, VPN gateways, RDS databases

november 2016 - march 2017

media
Consultant and Coach

Company: ppi Media (i.A. von OPITZ Consulting)

Cloud enablement workshop and hands-on

The aim of the project is to advise a customer in the publishing environment regarding cloud technologies, in particular Amazon Web Services AWS. The customer wants to deliver his new developments in the future in the cloud with AWS. The focus of the consultation is on Continuous Delivery and AWS Architecture, High Availability, Cloud Security, VPC, Subnets and AWS Best Practice

Activities:

  • Workshop
  • Hands-on sessions
  • Support and advice

Technical environment: Amazon AWS Cloud

Methodical environment: Architectural consulting, technology consulting

Infrastructural environment: Amazon CloudFormation, ElasticBeanstalk, DynamoDB, Lambda

september 2016

telco-provider
Consultant and Coach

Company: Mobilcom debitel (i.A. von OPITZ Consulting)

Workshop for the Spring Cloud Stack in a on-premise environment

The workshop day covered experiences from different projects on the topics: Spring-Technology Stack, Continiuous Delivery, Golden Images vs. Container techniques, service discovery and central configuration management.

Activities:

  • Workshop

Technical environment: Spring-Cloud, Docker, Atlassian toolchain

Methodical environment: Architectural consulting, technology consulting

Infrastructural environment: Linux, Vmware virtualization

april 2015 - december 2015

media
Developer and architect

Company: Steinberg Media Technologies GmbH

Customer Downloader

The aim of this project was to provide the end customer with software that can comfortably and reliably download artifacts to the customer's computer. JavaFX was used for the interface and an OpenSource Downloader was used for the program logic.

Activities:

  • Concept
  • Planning
  • Design
  • Develoment

Technical environment: Java, JavaFX, XML-RPC, Spring-Boot, Aria2

Methodical environment: TDD, CI & CD, Pair Programming, KIS

Infrastructural environment: Windows, Mac OS X, Jenkins

january 2009 - january 2012

media
Architect, developer, eLicenser DRM expert

Company: Steinberg Media Technologies GmbH

Integration eLicenser Technology

In this project the eLicenser copy protection technology was integrated at Steinberg. The aim of this project was to adapt the acquired technology to the in-house processes in order to integrate the copy protection system faster, easier and more cost-effectively. Furthermore, complicated workflows should be simplified for the end user.

Activities:

  • Concept, design and development of a new production software to produce USB-eLicenser at a supplier via touch interface
  • Rebranding of our complete end user software with the Steinberg Corporate Identity Rules
  • Additional security measures against possible attacks on the DRM system
  • Workflow improvement for handling of "Grace-Period" purchases
  • Interfaces to our system created for various departments

Technical environment: C/C++, Java, .NET C#, BitRock Installer

Methodical environment: SCRUM

Infrastructural environment: Windows, Mac OS X, Linux

juli 2006 - december 2008

security
Technical team leadership, developer

Company: SIA Syncrosoft

DRM portfolio (product development)

This project involved the development, quality assurance and documentation of multiple applications to expand SIA Syncrosoft's DRM portfolio and the evolution of existing applications to streamline processes. Furthermore, a database for cross-departmental knowledge management was set up.

Activities:

  • Leading an international team of up to seven project members
  • Designing projects in collaboration with product management, customers and developers
  • Cooperation with external development service providers
  • Customer care for detailed questions
  • Application development
  • Technical Documentation
  • Planning and organizing the QA team and their processes
  • Development of databases for cross-departmental knowledge management

Technical environment: C/C++, C++ STL & Boost, Visual Studio, Obj-C, Xcode, Java, CI, Python, Assembler, C#

Methodical environment: XP Extreme programming (agile process model), requirements management, release management

Infrastructural environment: Client: Windows, Mac OS X, Linux Server: Linux, Windows Server

Professional career and education

2018 - now

Sales Engineering & Leadership
AppDynamics part of Cisco

Central Europe

AppDynamics is an application performance management (APM) and IT operations analytics (ITOA) company based in San Francisco The company focuses on managing the performance and availability of applications across cloud computing environments as well as inside the data center.
In March 2017, AppDynamics was acquired by Cisco for $3.7 billion.

2016 - 2018

Professional Consultant
Opitz Consulting Deutschland GmbH

Hamburg, Germany

Our IT consultancy was founded in 1990 by Peter Dix, Bernhard Opitz and Rolf Scheuch in Bensberg near Cologne - with the aim to combine organizational consulting and IT project management in one company. The successful cooperation with our customers led to nationwide expansion. Under the umbrella of the OPITZ CONSULTING Group, OPITZ CONSULTING Deutschland GmbH today operates eight locations in Germany and OPITZ CONSULTING Polska Sp. Z oo. three locations in neighboring Poland. As an owner-managed company we advise you completely independently.

2012 - 2016

Senior software developer for DRM and cloud technologies
Steinberg Media Technologies GmbH

Hamburg, Germany

Steinberg has been providing award-winning, technologically advanced music and media production products for musicians and producers of music, video and film since 1984. Today, Steinberg is one of the world's largest manufacturers of music and audio software and hardware, with millions of users worldwide. Steinberg also provides business customers with license-management and copy-protection systems. The Steinberg range of products has long since found world renown in all aspects of modern digital audio processing. They form the backbone of facilities specializing in music composition and production, mastering, restoration, sound design and audio post for the music, game and film industries.

2009 - 2012

Software developer for E-Licenser technology
Steinberg Media Technologies GmbH

Hamburg, Germany

Steinberg has been providing award-winning, technologically advanced music and media production products for musicians and producers of music, video and film since 1984. Today, Steinberg is one of the world's largest manufacturers of music and audio software and hardware, with millions of users worldwide. Steinberg also provides business customers with license-management and copy-protection systems. The Steinberg range of products has long since found world renown in all aspects of modern digital audio processing. They form the backbone of facilities specializing in music composition and production, mastering, restoration, sound design and audio post for the music, game and film industries.

2005 - 2008

Technical team leader of the eLicenser team
Syncrosoft Hard- und Software GmbH

Riga, Latvija

Syncrosoft, founded in Hamburg/Germany in 1991, develops and markets superior crypto and security solutions used for IP- and software copy-protection. Syncrosoft targets international markets, and successfully supplies its patented technologies to customers in the software, digital content and security solutions industry in Europe, USA and Japan.

Syncrosoft does invest into research in the area of crypto and security solutions and continues to add to a patent portfolio that helps differentiate its products, which is important to Syncrosoft's license driven business model.

With offices in Hamburg/Germany and Riga/Latvia, Syncrosoft is a European company.

2001 - 2004

German job education
Specialist Computer Scientist in application development (IHK)

BBS I, Lueneburg

IT specialists specializing in application development design and implement software projects according to customer requirements. For this they analyze and plan IT systems. In addition, they train users.

2000 - 2005

Next to school / Trainee developer
Syncrosoft Hard- und Software GmbH

Lueneburg, Germany

Syncrosoft, founded in Hamburg/Germany in 1991, develops and markets superior crypto and security solutions used for IP- and software copy-protection. Syncrosoft targets international markets, and successfully supplies its patented technologies to customers in the software, digital content and security solutions industry in Europe, USA and Japan.

Syncrosoft does invest into research in the area of crypto and security solutions and continues to add to a patent portfolio that helps differentiate its products, which is important to Syncrosoft's license driven business model.

With offices in Hamburg/Germany and Riga/Latvia, Syncrosoft is a European company.

Contact Me
Feel free to contact me

Address

Virchowstr. 17, 21335 Lueneburg, Germany

Phone

+49-151-41803328

Email

me@tommyziegler.com